Content Management in Umbraco.

Content management in Umbraco: structures your editors will thank you for

The difference between an Umbraco site editors love and one they fight is decided before a single page is written. It is decided in the content model: the document types, compositions and blocks that shape what editing feels like every day. I have built that model more than 200 times since 2011, and this page explains what good looks like.

Block editor structures that make sense

Modern Umbraco gives editors a block-based page builder: reusable components like text sections, calls to action, FAQs and image galleries that can be arranged per page. Done well, an editor assembles a landing page in minutes without touching a developer. Done badly, you get forty near-identical block types and nobody knows which one to use. My rule is fewer, better blocks: each one earns its place, each one previews properly, and the whole set fits on one screen of choices.

An editor experience people actually learn

I build every site with a consistent internal approach, so once your team has learnt one section of the back office, the rest behaves the same way. Mandatory fields are the ones that genuinely matter (titles, meta descriptions, image alt text), pickers only offer sensible options, and nothing publishes half-broken. Training usually takes an afternoon, not a course.

Migrating content without losing your SEO

Moving content into Umbraco from WordPress, an older Umbraco version or anything else is where SEO quietly dies if you rush it. Preserving it is method, not luck: map every old URL to its new home with redirects, keep titles and meta descriptions through the move, carry image alt text across, and re-check structured data once the new templates render. I have done this from every major Umbraco version from 4 through to 17 and from plenty of other platforms, and the team at Simon Antony keep a good write-up of the common routes on their migrations and upgrades page.

A migration is also the cheapest moment you will ever get to prune. Most sites carry years of pages nobody reads; moving house is the time to decide what deserves to make the trip.

What working with me looks like

My rate is £500 a day, tracked in Toggl with the log shared. I scope the content model with you, build it, migrate the content, and stay around to adjust it once your editors have lived with it for a few weeks. If your existing model just needs an honest review rather than a rebuild, a single consultancy day is usually enough to tell you where you stand.

Need Umbraco help? Let's talk

Interested in customising and optimising your website with Umbraco? As an experienced Umbraco freelancer, I specialise in delivering tailored CMS solutions that meet your specific needs. From enhancing site performance to creating user-friendly content management systems, I focus on practical, effective results. If you are looking for straightforward, professional Umbraco services, get in touch to discuss how I can help with your project.

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